Chinese heritage tourists to heritage sites: what are the effects of heritage motivation and perceived authenticity on satisfaction?
Thi Hong Hai Nguyen & Catherine Cheung
Pages 1155-1168 | Published 05 Jan 2016
ABSTRACT
Much of the literature on authenticity is Western-centric, while little work addresses the concept in the Asian environment. The literature relating to authenticity from Asian tourists’ point of view is even underdeveloped. This study therefore aims to fill the knowledge gap by investigating Chinese tourists’ perspective of authenticity.
It also examines tourists’ perceived authenticity as a multi-dimensional construct in a consumer-based model, the relationship with heritage motivation and tourist satisfaction. Findings indicate that Chinese tourists’ perceptions of authenticity are closely related to objective and constructive authenticity. The study demonstrates that heritage motivation has a significant positive influence on perceived authenticity and that perceived authenticity has a strong ability to predict tourist satisfaction.
이런 주체적인 연구와 이를 바탕으로 한 문화재관리및 관리를 이제는 할 시점이 아닌가 싶다. 무조건 유네스코 강령을 변치않는 헌법처럼 신주단지 모시듯 하는 것이 아니라.
